TV, Print & Digital Campaign
Following on from the successful Summer campaign, Greater Anglia briefed us to develop a concept for Christmas in London. With challenging revenue and channel shift objectives, the approach needed to drive different audiences to travel off-peak.
Inspired by the 2004 film ‘Polar Express’, we took the overarching idea that the train was a magical carriage. One that took you to all the wonders that the city has to offer. With being briefed only 6 weeks before the launch of the campaign, we chose to go down an animation route. This proved to be a blessing as the 2D animation captured the nostalgia and innocence of Christmas.
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