Identity development and brand guidelines
Yokogawa’s test and measurement business lives by one abiding belief: that reliable, precise measurement is fundamental to mankind’s ability to deliver successful and sustainable innovation. With that in mind, we unequivocally positioned Yokogawa as the home of people who make precision – The Precision Makers.
The new brand doesn’t only champion precision in its visual application; it also personalises the business, elevating Yokogawa T&M from a supplier of technical instrumentation to partners and trusted advisers to designers and engineers everywhere.
© The Frameworks