Corporate identity
After a six-week engagement, during which we conducted stakeholder interviews, marketplace research, situational analysis reporting and creative design, we proposed a brand and positioning that would give Resume Target (Toronto-based professional resume-writing firm) the premium status it deserved.
Centred on the belief that current outplacement services are formulaic, impersonal and out of touch with technology, Attaineo is a brand identity designed to challenge the status quo. Attaineo is a fusion of “attain” and “neo”, the Greek word for “new”. This unique name separates itself from traditional “human capital” firms and is symbolic of the core business stance of achieving real results.
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