TV, Print & Digital Campaign
Greater Anglia briefed us to develop a campaign focusing on Summer Days out in London. With challenging revenue and channel shift objectives, the approach needed to drive different audiences to travel off-peak.
With any travel offer destination is first and foremost and this inspired our ‘Let The Adventure Begin’ messaging. But we also wanted to closely link the experience of a summer day out with the train itself, putting the fun back into train travel. So we brought the two together, placing penguins on the train and pterodactyls at London Liverpool Street. Combining live action and CGI perfectly positioned Greater Anglia as the starting point for excitement and adventure.
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