Brand identity, look book and guidelines
Founded in 1988, the International AIDS Society (IAS) is the world’s largest association of HIV professionals, with members from more than 180 countries working on all fronts of the global AIDS response. Together, they advocate and drive urgent action to reduce the global impact of HIV.
We were initially asked to help drive membership numbers up by creating an identity for their membership scheme. After a thorough audit it seemed clear that a more holistic approach was needed. A lack of proposition needed to be addressed urgently. A rallying call that both existing members and potential ones could get on board.
After a series of workshops 'The Voice' became just that. A proposition that advocated the power of free speech and the sharing of information.
We created an identity that put members in the forefront of the IAS. One that sold the idea of being 'Stronger Together'. Visually this was captured by the iconic red ribbon being comprised or linked with other red ribbons.
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